provided a branded school supply list and a discount program and in return students got to go to a science and technology program. one says it is down to the stark economics of state. take a listen. >> american public education has financial crisis. time for new revenue streams. superintendents are looking for ail tern it national revenue streams because they are been passing the buck on to it parents for too long. property taxes are down. it is time for new solutions. >> in different districts they allow company representatives to spend time in the classroom with the kids and pushes the corporation and its name directly at the kids. an increasing number of parents and activists are concerned this is a cynical ploy by corporations. >> the companies aren't doing this out of the goodness of their heart. they are doing it because they want to get that lifetime brand loyalty. i think that school districts really need to think about this. this isn't a donation. this is corporations looking to target children and so it is one thing to take a donation. it is another thing to say in return we are